Experience counts — You want an agent with a proven track record for high sales volume on a consistent basis.
Local office — Your agent should have a local office, ready to serve clients and customers.
Local newspapers — Check out the last 3 or 4 issues and compare the amount of advertising done by the different agents.
Local cable TV — Look through the ads – Which company seems to be doing the most business?
Multiple listing service — Be sure your Agent advertises your home on the MLS system to ensure your home is promoted to many different Agents (and buyers).
Internet advertising — Many buyers are online and your home should be, too. Plus, there are lots of different places where you can list and market your property.